Animation
Macmillan Children's Publishing Group
Part of a decorated group of publishing companies with a rich history in the book industry, Macmillan Children's Publishing Group is home to award-winning, New York Times bestselling authors and hundreds of distinguished illustrators. We create use motion graphics and animation to bring their messages and stories to life.
This is a digital billboard in Times Squarer that we produced to promote the realease of "The Tenth Girl"
We collaborate with their creative team on storyboards, create additional graphics and illustrations, and plan interesting content that will engage viewers in 30-60 second videos. This 30 second trailer was created to promote the "Investigators" which has since become a New York Times Best Seller
Transforming a tangible book into a dynamic video with dimension and life is not a simple task. We cut, slice, and crop the images while never compromising the integrity of the original art.
With the rise of social media and the decline of user engagement, using motion graphics, audio, and interactivity within these channels has become an essential part of marketing strategies.